The rather cryptic title is the designation of our back door by the site what3words.com which you can read about here. What the people at what3words have done is divide the face of the earth into 3m x 3m squares, each named by three simple words in a dotted triplet form. These are obviously much simpler to communicate to a prospective visitor than latitude and longitude, consistent across boundaries where postcodes and addresses aren’t, and much, much less likely to suffer transcription errors in communication. Its also pretty accurate, if I ask you to come to rates.interacts.equipment you will arrive at the front door.
All in all, brilliant.